Yahoo today has announced that it has appointed media veteran Tom Toumazis, as Head of Partnerships EMEA. Toumazis will be based in London and will report to Dawn Airey, SVP Yahoo EMEA. He joins the company with immediate effect.
With 30 years of experience in the media and entertainment industry, including The Walt Disney Company and Endemol, Toumazis will oversee partnership efforts for Yahoo EMEA with particular focus on core markets in this region and work in collaboration with the Global Partnerships team. He is focused on Business Development activities and will also work closely with the Sales, Media and Ad Technology teams to deliver world class account management.
Dawn Airey, SVP Yahoo EMEA said “Tom brings to Yahoo exceptional senior commercial and leadership skills combined with a wealth of experience, spanning 30 years, from across media, entertainment and publishing industries. Tom is incredibly well placed to drive, deliver and develop key partnerships across the EMEA region and further strengthen our long term partnerships as we continue to deliver on our mobile first approach. I’m delighted to have him on board and look forward to working together to power partnerships across EMEA.”
Tom Toumazis added “I am delighted to be joining Yahoo at such an exciting time for the company and working with Dawn, her leadership team as well as the Global Partnerships team. Building greater long term partnerships is an important part of the Yahoo business in the region and I am relishing the opportunity to lead this part of the business.”
Toumazis has held a number of senior positions across the media and entertainment industry. Previously as Chief Executive Officer at Mecom Group plc, one of Europe’s largest consumer publishing companies, Chief Commercial Officer at Endemol Group and Executive Vice President/Managing Director of Disney-ABC-ESPN Television at The Walt Disney Company. Toumazis also spent 18 years within the advertising sales industry, where he held senior roles at EMAP, Eurosport and ITV. He is also Chairman and Founder of the ChildLine Board and Chairman of TVbeat, a platform providing real time TV audience measurement.
Yahoo #Special1s competition winners training day with Jose Mourinho, a set on Flickr.
#Special1s touch down in London for once in a lifetime meeting with Mourinho
Earlier this year Yahoo launched a global search for 10 footballing superstars we could dub the “#Special1s” and this week the lucky winners descended on London for an extra special experience. Fronted by Yahoo’s global football ambassador and the original ‘Special One’ himself, José Mourinho, the #Special1s was launched on Tumblr in May and challenged budding footballers to submit a 10-second clip of themselves performing an impressive trick shot or demonstrating inspirational football skills.
The competition received thousands of entries from around the world with Mourinho personally picking the winners who would attend a training session with him. This week those lucky winners from Brazil, Argentina, France, Germany and the UK flew into in London to try and prove to Mourinho that he was right to pick them.
Courtesy of Yahoo, the winners received an afternoon training session with one of the world’s greatest and most successful managers, a once in a lifetime experience that will never be forgotten.
By Patrick Albano, Head of Solutions EMEA
Content Marketing has certainly been a buzzword of this year’s dmexco. Today I hosted a seminar with Lee Brown from Tumblr and it got me to thinking of some of the challenges brands are facing and how Yahoo and Tumblr can offer solutions.
Consumers are becoming more selective about the content they engage with; sometimes it feels as if they would rather hear the punchline of a joke to decide if they have the time or inclination to listen to the joke itself. Technology is making it easier to do more in less time, testing consumer patience and enabling faster creation and curation of content. Brands, publishers and consumers are evolving the way they create and distribute content in reaction to these trends, focusing on modernizing the types of content they develop, evolving how it is delivered and making it more inspirational so it can be shared.
These trends are also driving the growth of content marketing. As consumers and platforms change, advertisers are evolving the way they tell stories about their products and brand image.
Content Marketing Is Challenging
Brands are clear they need to shift more focus to content marketing, but they are still facing challenges in this space:
Content creation and curation are a challenge - 2/3’s of brands are struggling to contextualize their content (67%)
Distribution and discovery of content is difficult, especially as new platforms for content emerge. More than half of the marketers struggles to have their content discovered by consumers (57%)
As platforms evolve, making content sharable and understanding earned media is difficult - 52% of marketers cite a challenge around making their content sharable
(eMarketer: Content Marketing Tactics Planner: Creation, Curation & Syndication, January 2014)
Modern Content, Modern Distribution, More Earned Media
Yahoo Studio, Yahoo’s custom content development division, has been working with brands over the past eight years to develop and distribute content marketing solutions that are built in partnership with our editorial team and distributed to the right consumer at the right time.
Yahoo’s acquisition of Tumblr in 2013 brought together Yahoo, one of the world’s largest publishers, and Tumblr, one of the fastest growing publishing platforms for creators. Some of Yahoo’s consumer facing destinations, so called Yahoo Magazines, have moved to the Tumblr publishing platform, providing modern content consumption experiences for brands.
This is enabling Yahoo Studio to develop the next generation of content marketing solutions for brands, built on the Tumblr platform. For brands, this solution will solve their needs in:
Modern Content Creation - developing content around a theme that satisifies a consumer need and tells the brand’s story, focused around modern visual and written content types
Destinations & Distribution - developing modern content experiences on the Tumblr platform and distributing content to the right audiences using Yahoo’s Unified Advertising solutions across native, mobile, programatic, display and search - all informed by Yahoo’s consumer insights
Editorial & Social Earned Media - brands will enjoy earned exposure for their content when it’s promoted by Yahoo’s editors and when consumers find it interesting enough to follow and share/reblog.
In partnership with marketers, the new Yahoo Studio approach, combining Yahoo and Tumblr, provides next generation content marketing solutions in an efficient and effective way. As consumers and platforms change, marketers need partners who understand content publishing and modern platforms, and this solution is geared towards helping them in every step of the process.
Yahoo’s unified ad solution offers the best ROI for advertisers - Dawn Airey, SVP Yahoo EMEA @dmexco #yodelingatdmexco
By Gideon Hart, Food Photographer
Love food and partial to sharing pictures of your meals? You’re not alone! Whether it’s a slap up meal at a swanky restaurant or a baking creation of your own, the craze of food-ography is spreading across the world. Humble bragging about our tasty meals is fast becoming as common as our beloved selfies! Here, in association with Flickr, I’ve listed my 10 commandments to food-ography. For those aspiring food-ographers out there, these tips will ensure your food snaps are the envy of all your friends:
1. The secret to making food look positively mouth-watering in photos is keeping it simple! There’s no need to rearrange your food, it looks scrumptious the way it is. So refrain from constructing your food into some sort of sculpture and just snap it as it is served to you.
2. Don’t use a flash, we’re not on the red carpet. Taking photos of food needs plenty of day light, preferably from behind the food to make it look delicious. A harsh flash can create shadows which detracts from the dish.
3. Get snapping as soon as you get your food. You don’t want greasy fingers spoiling the shot and for hot food, colour and texture can change as soon as it cools, so make sure you’re not tempted to tuck in before getting the winning shot! Not to mention that sharing an image of a half-eaten burger, however tasty, is never going to win over your social admirers’ virtual taste buds.
4. Think outside of the box and be creative with props. There is no absolute rule when it comes to composition but try using props and the background around you in creative ways. Using the pyramid rule, perhaps incorporate a checked table cloth, a wooden platter or even the base of a vase to give context and depth to your image.
5. Make sure you focus! Whether on your mobile device or a high end SLR camera, try to draw the eye to a particular point of the image. If it’s a salad, focus on a luscious tomato or if it’s a cake, the cherry on top. Play with angles and focus in on the most appetising aspect of the meal nearest to you.
6. Whip out your mirror and reflect the light - If there is too much shadow it can make even the most exquisite snack look a little dull. If you have a mirror or even the back of the menu, you can use it to bounce the light. But make sure you bounce the light back to the front of the plate to get the optimum image.
7. Over expose your dinner - Even on a mobile device this is possible. It helps to brighten up the background and lighten up any dark areas in the foreground, so wherever you are, be it eating alfresco or in basement diner, you can still get a good image.
8. If you really take your food-ography seriously have a paint brush on hand. If you’re a pro amongst your pals when it comes to food pics, a paint brush and some olive oil can make all the difference. It’s like adding a little gloss to make that tired salad inviting again.
9. It’s all about telling a story. You need to go beyond the dish and capture the essence of what you’re about to devour. Are you chowing down on some Japanese food? Then get your chopsticks in the mix. Any human element be it a chef stirring the food, a sprinkle of parmesan or a friend eating their meal, brings a different level to a picture.
10. Last but by no means least, remember you don’t have to look through the lens (or indeed at your phone)! Using a bit of guess work for ‘over the table’ shots can capture the ambiance of where you’re eating.
Food-ography With Yahoo, a set on Flickr.Food-ography With Yahoo, a set on Flickr.
Flickr celebrates the food-ography trend with bloggers at an evening of sushi making and expert help from food photographer, Gideon Hart